Case Study — Spin360 Air Purifier

They had a great product.
No one knew it existed.

We built the strategy, creative, and automation pipeline that took Spin360 from zero visibility to 4.2x ROAS in 90 days.

4.2x
ROAS
340%
Growth
90
Days
Scroll

Not just ads.
A full growth system.

Three interconnected pillars that turned a product launch into a revenue engine.

Audience Architecture

8 distinct buyer personas, each with tailored messaging and creative.

  • New parents concerned about nursery air quality
  • Wellness enthusiasts upgrading their home environment
  • Remote workers optimizing home office setup
  • Sleep-focused consumers with breathing sensitivities
  • Fitness recovery — post-workout air quality
  • Pet owners managing dander and allergens
  • Luxury buyers wanting premium home tech
  • Students in small spaces needing clean air
8 personas → 12 unique creatives

Conversion Rate Optimization

Bounce rate crushed from 78% to 34% through systematic landing page iteration.

  • Rebuilt product page with benefit-first hierarchy
  • Added social proof: 2,400+ reviews aggregated
  • Implemented urgency mechanics (inventory countdown)
  • A/B tested 14 headline variations
  • Optimized mobile checkout flow (3 steps to 1)
  • Added comparison tables vs. Dyson, Molekule, etc.
Bounce rate: 78%34%

Automation & Flows

Klaviyo flows + Meta Conversions API for airtight attribution and recovery.

  • Welcome series (5-email sequence, 42% open rate)
  • Abandoned cart recovery (3-touch sequence)
  • Post-purchase upsell: filter subscription
  • Browse abandonment triggers
  • Meta CAPI server-side for iOS 14+ accuracy
  • Dynamic retargeting with catalog sync
Cart recovery: 12% recaptured revenue

The conversion pipeline.

Every touchpoint engineered. Every drop-off addressed.

Meta Ads
8 audiences
Landing Page
34% bounce
Add to Cart
18% rate
Klaviyo Flow
42% open
Purchase
4.2x ROAS
Upsell
+22% LTV

The numbers speak.

90-day performance after full strategy deployment.

0
ROAS
Return on ad spend
0
Revenue Growth
Quarter over quarter
0
Bounce Rate
Down from 78%
0
Cart Recovery
Recaptured revenue

AI-powered.
Human-directed.

OpenClaw automation supercharged every layer of the Spin360 growth stack — from audience discovery to real-time optimization.

Audience Segmentation

AI-analyzed purchase data, browse behavior, and engagement signals to auto-cluster 8 high-value audience segments — faster than any manual build.

mcp.segment.auto

A/B Test Analysis

Every ad variation, landing page, and email subject line auto-evaluated for statistical significance. Winning variants promoted in real-time.

mcp.ab.evaluate

Smart Retargeting

Dynamic audience suppression and bid optimization. No wasted spend on converted users. Lookalikes auto-refreshed weekly from purchase data.

mcp.retarget.optimize

Real-Time Dashboards

MCP-connected dashboards streaming live ROAS, CPA, and funnel metrics. Anomaly detection triggers instant Slack alerts on spend deviation.

mcp.dashboard.stream
$ openclaw run spin360.pipeline --mode production
Audience segments loaded (8 clusters)
Meta CAPI synced (server-side)
Klaviyo flows armed (5 sequences)
A/B engine online (14 variants tracked)
Dashboard streaming (ws://mcp.live)
Pipeline active. ROAS: 4.2x | CPA: $18.40 | Recovery: 12%

Let's build something extraordinary.

Strategy, creative, automation — engineered to compound. Let's talk about your next growth chapter.

Get in touch